Frank M. Mitloehner, a professor at the University of California, Davis, is on a mission. He’s constantly promoting climate friendly foods and explaining where meat products rank in terms of friendliness. As an Air Quality Extension Specialist he knows how to make a very compelling pitch, but should we listen to him?
I was reading an article he wrote and its first link was to an article from Fortune Magazine titled “How Your Diet Can Save the Planet.” You get the drift of that article from this quote: “Conscious consumers are making the world a better place by following the three ‘R’s of eating: ‘reducing’ and ‘replacing’ consumption of animal products and ‘refining’ our diets by choosing products from sources that adhere to higher animal welfare standards. These types of ideas have become mainstream.”
Yes, for meat producers that’s disturbing rhetoric especially from a mainstream business magazine. But did I mention that instead of being a wild-eyed, frizzy haired PETA fan, Dr. Mitloehner is a Professor of Animal Science? Now do I have your attention? Well, Dr. Mitloehner is a man to reckon with because of instead participating in a lot of frenzied arm waving while spouting scaremongering anti-meat stories like the one in Fortune Magazine, he is heavily science based. In the end, I thought his story was very compelling and we should all take notice.