A fad is “an intense and widely shared enthusiasm for something, especially one that is short-lived and without basis in the object’s qualities; a craze.” Fads are relatively common. I’m sure you remember these: car tailfins, barbie dolls, coonskin caps, pet rocks, boom boxes, beanie babies, llamas, and ostriches.
The food business has many fads. It seems a different diet is in vogue every year. Food labels have had their days in the limelight too. They include terms such as low fat, gluten free, low salt, cholesterol free, natural, hormone free, organic, antioxidants, Omega-3, and free range. Food and drink hot buttons include TV dinners, bacon, margarine, gelatin, bottled water, energy drinks, fondue, cereals, oat bran, etc.
So what’s today’s biggest food fad and is it with or without basis?