Everyday, usually several times a day, people make food choices. Normally their initial focus is on themselves, after that it’s the needs of their family and pets. Naturally all major food suppliers seek to be the target of their focus. So what do marketing trends suggest? In other words what motivates people when they buy food?
I follow pet food market trends mostly out of curiosity. I like to see how the big boys strategize their marketing and nutritional programs. The keyword search “pet food trends 2018” brings up 138,000,000 hits. Some of the new age industrial pet food marketing strategies are a huge change from just five years ago. It’s being said that not only are older citizens responding, but many younger consumers are also changing their habits.