Just like the “Natural” label, the meaning of the “Grass-Fed” label is now questionable. If your goal is to eat healthy foods, you’re in need of some tips on how to avoid being conned. When it comes to grass-fed meats, it’s buyer beware.
The slippery slope got underway with gusto in January 2016 when the USDA’s Agricultural Marketing Service revoked its approval process for use of its “grass-fed” beef marketing label. Since all beef cattle spend part of their life on pasture, many retailers just assume that being grass-fed at one time means grass-fed forever. Let me explain the consequences of that with a real life example of a grass-fed steak purchased from a large trusted retailer.