There are over 314,000,000 people living in the United States. Of that population, less than 1% claim farming as an occupation (and about 2% actually live on farms). In 2007, only 45% of farmers claimed farming as their principal occupation and a similar number of farmers claiming some other principal occupation. The number of farms in the U.S. stands at about 2.2 million. So go figure. Nearly everyone in America has no attachment whatsoever to ranching and farming. They have no idea what goes on in agriculture except what they hear and read about that has come from folks who are not in agriculture. Oh sure, some folks in agriculture reach out to them to sell them food direct. But all too often these marketers do not want to rock the boat. So they just say the stuff that resonates with the masses in order to get a sale. These articles will attempt to cast some light on what is a very sophisticated industry that is mostly misunderstood by the American consumer it feeds. Yes, modern ag is providing the food for about one billion meals a day in the USA. Not bad, not bad.