Heat and serve or just thaw and serve. Smoked but not cured. No nitrates. No sugar. Ingredients: grass-fed beef, grass-fed beef liver, water, seasonings: (sea salt, onion powder, white pepper, ground mustard, allspice, marjoram, sage, nutmeg, cloves, ginger), sodium lactate, celery juice powder (celery powder, sea salt). Our Braunschweiger is 34% liver which is the maximum allowed by law. U.S. raised grass-fed beef.